Despite the fact that Netflix and Hulu’s paid streaming-video services became more accessible on gadgets, built into connected TVs and installed in video game consoles, people still subscribe and choose to watch online videos for free.
According to a March 2014 survey done by nScreenMedia and charted by Statista, Google’s YouTube service reached up to 48% of the time people spent in streaming videos online.
The rest of 22% of users’ time was spent on Netflix and the remaining 8% was spent on some combination of the free Hulu and Hulu Plus service. Premium channels such as HBO, which also offers streaming through HBO Go site and app, only get a smaller percentage of viewing time. Customers would still prefer the old TV channel.
The survey by nScreenMedia encompassed 1,000 people with broadband connection either through their home or through a smartphone. Of those who say they watched video online, some 92% stated that they spent at least some time on YouTube.
Netflix followed with 52%, while the combined Hulu services had 35%. Some 26% said they spent time on Amazon Prime’s service, despite the amount of time spent on Amazon lessened in comparison to YouTube and others. That suggests people browse YouTube and Netflix, while heading to Amazon for content that is more specific.
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